** Nomination/shortlisting in YCCA 2012! **
With this solution I and a classmate got nominated in the Design category.
The assignment was to make a visual identity to the company The Pediegree Adoption Drive. In this solution the focus is on all the advantages there is, when is comes to getting an “adoption dog” instead of getting a puppy.
Furthermore we focused on the fact, that the dogs on a kennel are different from one and another – they have just as much a personality, as we have as humans.
Poster 1: “Advantage nr. 17 by adopting a dog. “I do not munch, I appreciate”.”
Poster 3: “Advantage nr. 41 by adopting a dog. “I’m well behaved”.”
Poster 2: “Advantage nr. 29 by adopting a dog. “I’m potty trained”.”
Variety of a new logo to the Pedigree Adoption Drive. By making the logo a varion of different dogs, it refers to the diversity of dogs there is to adopt at the Adoption Drive. And despite the dogs’ diversity they have the fact in commom, that they are missing an owner.
Illustration by Ilena Corke and logoes my fellow student Kikki Jensen.