My final BA project from 2014.
I have made all the type that you see (Apart from the line “125g”, that is Meta.)
The assignment, I made my self, was to create a new identity and new packaging to the Danish licorice manufacturer “Licorice by Johan Bülow”.
Through tests I found out that the most important thing, was to make the design clearly show Exclusivity, the Essence of Licorice and Honesty.
Johan Bülow (the creator of the brand) has a very dynamic and licorice-loving approach to licorice and I wanted to implement that into the design. A big part of my work was to test the tastes of the different product and make the test persons respond with visual answars. It was very clear that every product was different from the others. Therefore I ended up making a individual logo type for every product.